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Alfa-Bank, Russia’s largest private bank, has been honored as Superbrand by the independent experts from the Superbrands International (b2b and b2c). This award recognizes the results of the Bank’s notable 15 years performance and aggressive PR and Branding campaign in consumer and inter-corporate business in Russia.
The award confirms the image of the Bank as an open institution with inviting and understandable services. This is also proved by dynamic growth in the Bank’s retail client base up to one million and record profit in 2004.
In October 2003, Alfa Bank Express, that time a new Alfa-Bank’s retail business was nominated “Brand of the Year”.
The Jury — with input from Russian experts in marketing and advertising — selected the best companies on a variety of criteria, both objective and subjective, applied internationally with regard to effective marketing strategies, brand-building activities and promotional campaigns.
