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Interbrand Zintzmeyer & Lux AG and BusinessWeek Russia have presented their second ranking of the most valuable Russian brands. Alfa-Bank rated first among banks with an overall ranking of eleventh among the 200 most prominent national companies operating in different branches of the economy. Interbrand Zintzmeyer & Lux AG, which estimated the brands’ value, noted that the rating of Russian companies was a specific tool for measuring their transparency. When creating this year’s list of top brands, their experts applied the following principles: new evaluation of brands and monitoring of the top five brands in each industry.
According to the experts, Alfa-Bank’s brand value increased by 6.4% and amounted to 10,420 mln rubles.
Interbrand Zintzmeyer & Lux AG (Hamburg, Cologne, Moscow, Zurich) is a member of Interbrand Group, a consulting company specializing in the creation, management and appraisal of brands.
