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According to a survey: “Customer impression from the quality of customer service in Russia”, in the eyes of its customers, Alfa-Bank’s service has been rated the best in the market. The survey of Russia’s 32 largest banks was conducted jointly by independent consulting firms KPMG and Senteo.
The banks were assessed in five general categories: brands and communications (the way banks advertise their services), the exterior and interior of branch offices (design and feel), product range (whether the bank’s products are comprehensible to clients) and culture (staff attitude and accessibility). Alfa-Bank was the front-runner in each category.
“In developing our retail business, we focus on providing a whole range of bank products and services, and a high quality of customer service. Alfa-Bank’s employees employ the latest technology to the benefit of our customers, who appreciate the convenience that this brings. We are committed to becoming a global standard retail bank, with services and products to match the highest international benchmarks”, — noted Head of Retail Business at Alfa-Bank Alexei Marei.
